Did you know that 50% of consumers form their opinion of a business based on its website design? That means your website isn’t just your business’s digital presence, but the very foundation of how people perceive your brand. No wonder it’s important to have a quality business website-something that not only looks good but engages visitors and converts them into loyal customers.
In this blog, we’ll break down the top 10 important website features every online business needs to stay on top of their game.
Live Chat Support
Customers hate waiting. They don’t want to dig into endless FAQs or wait for your email response to find an answer. That’s why live chat support isn’t just a nice-to-have feature—it’s an indispensable part of every business website that wants to keep visitors moving smoothly through the sales funnel.
Whether it’s answering a simple question or guiding a customer regarding their purchases, live chat support makes your business approachable and human.
Testimonials
Testimonials act like word-of-mouth recommendations for your customers. They provide social proof, helping hesitant visitors to make a move. But don’t just add random or made-up testimonials on your website. Complement them with videos/photos of your customers, and place them strategically on your site.
Contact
Having no contact information on your website is like locking the front door of your store. A well-displayed contact section with your phone number, email, and address is thus a crucial feature of a good website. Consider adding a brief contact form on every webpage for quick inquiries besides having a dedicated contact page. You can also include your Google Maps location to add another layer of authenticity to your business.
CTA
A call-to-action or CTA gives direction to your visitor, i.e., it guides them to take the next step. Be it trying a free demo, contacting sales, or making a purchase. Make sure your CTA is simple, specific, and convincing. For example, instead of going with the generic “Learn More”, prefer CTAs like “Start a 15-day free trial”, “Talk to an expert”, or “Shop now.”
Most importantly, make sure there’s only one primary action per webpage. Don’t overcrowd with multiple CTAs or else you will confuse the visitor.
On-page & Off-page SEO
Both on-page and off-page SEO are vital for your website’s visibility. Without that, your site is a needle in a haystack. So, pay attention to not only optimizing your website content with the right keywords, headers, meta-descriptions, etc. but also building website authority through backlinks and social shares.
Simple Navigation
If visitors can’t find what they’re looking for on their website, they’ll leave before you can say “bounce rate.” That’s why it’s important to have a simple yet effective navigation that highlights the key sections of your website.
For example, you can use drop-down menus to showcase different product categories instead of cluttering them on the header.
Device Responsiveness
Responsiveness is an important website feature that allows users to access your website on different screens—smartphones, tablets, and laptops. Having a responsive site means that it automatically adapts to the screen size without losing any element or making your website look out of place. In fact, search engines like Google prefer and rank mobile-friendly websites higher. So, it’s also SEO that we’re talking about.
About Us Section
The About Us section is your opportunity to tell your visitors why they should trust you. It’s not just a fluff page; you get to communicate who you are and what you stand for. But that doesn’t mean you need to jot down every single detail of your backstory on the webpage. Rather, you must craft this section creatively to build a human connection with the reader and not bore them.
Quality Content
Content isn’t just about filling the space on your website. Because if you’re not providing anything valuable to the visitor, they won’t stay a second longer. So, always keep your target audience in mind while curating content for your website. Address their pain points, answer questions that trouble them, and write in a way that they can relate to. Quality content is one of the best website features that can help you rank higher and build authority in no time.
Domain Name
Your domain name is the first identity mark of your website. And you want it to reflect your business, and nothing else. Hence, choose a domain name that’s easy to remember and spell. Keep it short and sweet, and avoid characters (hyphens, numbers, etc.) or anything that complicates it.
Conclusion
Your site needs to stand out, offer value, and convince the visitor of your offerings. And for that, you need all the above 10 features of a good website—each of them is equally important for an online business.
Looking to build or revamp a website that not only checks these boxes but also goes beyond the basics?
Our team at Evolge Technologies is adept at high-performing, custom web development service that drives real results.
Contact us today to get started!
